DYNAMICS 365 MARKETING
Dynamics 365 Marketing is the premier product for companies, as there is seamless integration with Dynamics 365 Sales, Dynamics 365 Customer Insights, Microsoft Teams, and other products. This means there’s a fusion between your sales and marketing teams that will unify efforts, as both teams can make faster and better decisions using the power of data and AI.
Overview Of The Dynamics 365 Marketing
In this digital world where consumers have grand expectations of personalisation and rapid response, the Dynamics 365 marketing app does tick all the boxes as marketers and salespeople have access to the same contact, lead, and account data. When information is not siloed, there will be one sole source of truth.
Sales and marketing can work as a team from the nurturing stage, to qualification, opportunity, and closure.
The insights and interaction data from Dynamics 365 Marketing can also be integrated into Dynamics 365 dashboards, where marketers and salespeople can get daily overviews and updates.
Custom Power BI reports can be designed by drag and drop, by the people closest to your business, your employees. These reports can deliver exactly the information and analytics your organization needs.
DYNAMICS 365 MARKETING – REAL-TIME AND/OR OUTBOUND ASPECTS
As you can see from the infographic above, there are two aspects to Dynamics 365 marketing. The approach is based on what is best for your business, which is not to say that you can’t use both modules.
The two primary modules on Dynamics 365 Marketing enable emails with graphical content and creation of interactive customer journeys. There is also a module for event management.
Dynamics 365 Marketing attributes include:
- Email marketing: Real-time & Outbound
- Social media posting
- Event management
- Lead management
- Subscription management
- Lead scoring and grading
- Supports both event trigger-based and segmented-based customer journeys in real-time.
- Continue digital interactions, layered in with human interactions provided by your sales or service organization.
- Use forms and pages features in outbound marketing to collect new contacts or leads, together with real-time marketing without the hassle of integration.
- Lead capture, scoring, grading on the Outbound marketing module passes seamlessly to Dynamics 365 Sales.
Future advancements of Dynamics 365 Marketing will mean that real-time and outbound areas will gradually merge, which will make it easy for you to move and reuse the assets that you have already built.
Dynamics 365 Marketing
End to end marketing capabilities, across all touch points.
REAL-TIME MARKETING OVERVIEW
Customers start ‘journeys’ with predefined event triggers or custom events, from signals and rich profile data. The data collected will best inform marketeers of the best channel to connect on, so customers journeys can start when and where it matters.
Journeys are triggered by the customer, so for example, when a customer scans a concert ticket, this can trigger automated messaging across any platform to meet them where they are at.
Bring data from other systems with just a few lines of code, so that your customers have personalised experiences with all your departments e.g., Marketing, sales, and service.
These are supported too, allowing traditional marketing activities, like seasonal marketing.
- Customer journey orchestration includes:
- Custom event-based triggers
- SMS
- Push notifications
Real-time marketing
Customers start ‘journeys’ with predefined event triggers or custom events, from signals and rich profile data.
DYNAMICS 365 MARKETING OUTBOUND MARKETING OVERVIEW
Turn prospects into leads without switching from platform to platform, connecting your marketing and sales processes, so you can manage your leads through a custom business process. With email, social media and custom channel capabilities, Dynamics 365 Marketing enables marketers to create forms and landing pages, capturing leads which can be scored and graded before passing them to sales.
Dynamics 365 Marketing capabilities for event marketing, which includes webinars, has the benefit of seamless integration with Teams.
- Social posting includes: Facebook, Twitter, and Instagram.
- LinkedIn: Lead capture directly from the LinkedIn platform.
Events can be hosted in-person or as a webinar, which can be hosted on Teams or on other providers, using Dynamics 365 Marketing event planning features for registration and attendance.
Continue the conversation with event attendees by sending, for example, personalised materials or surveys.
Customer voice is bundled with the Dynamics 365 Marketing app or can be used as a standalone product.
Dynamics 365 Marketing Outbound marketing
Turn prospects into leads without switching from platform to platform.
LINKS TO MICROSOFT GUIDES – DYNAMICS 365 MARKETING
This section links back to the Microsoft website so you can check through the aspects that you are going to need, and see how simple it is to operate:
create marketing segments that organize contacts from your database into logical groups that match your marketing strategies.
create a marketing email that meets all legal and deliverability requirements, and can deliver personalized messages to contacts.
create a simple customer journey that sends a marketing email to all members of a segment and records interactions such as message opens and link clicks.
create a landing page with a form that collects information from new and existing contacts and stores it directly in your organizational database.
create an automated customer journey that combines email messaging, landing pages, and multiple paths managed by interactive triggers.
DYNAMICS 365 MARKETING – SALES AND MARKETING COLLABORATION
Working on a unified platform, sales and marketing can collaborate even if salespeople are using the outlook plug-in alone.
This means that anyone with access to contact records can add or remove contacts from a static segment. The benefit of this, is that salespeople who know their contacts well can add customers to campaigns that they know will interest them.
Dynamics 365 Marketing – Insights
Insight tabs can be viewed on core entities for both sales and marketing, which provide valuable insight into how initiatives are performing, and how Contacts, Leads and Accounts are interacting with them. These can be viewed as graphs and analytics so marketeers and sales can gauge progress and make informed decisions based on KPI.
Insights For Sales And Marketing
Dynamics 365 Marketing – Insights for sales and marketing
Core entity insights can be seen by sales and marketing, on:
- Contacts
- Leads
- Accounts
Marketing Specific Insights
Dynamics 365 Marketing – Marketing specific insights
Marketing specific insights can be viewed across:
- Journeys
- Emails
- Segments
- Lead Scoring Models
Microsoft Power BI dashboards also enable sales and marketing to access daily overviews and updates directly from Dynamics 365, as these are customisable for both – and can be created specifically to show the insights needed by drag and drop, by the people closest to your business, your employees.
With sales and marketing working in collaboration, with one source for information, marketing insights and interaction data can be capitalised upon to maximize your potential in the marketplace.
DYNAMICS 365 MARKETING – PRICING
Purchase base offer of Dynamics 365 Marketing. Add more contacts, interactions or additional instances based on your needs.
Dynamics 365 Marketing
For organisations without any other Dynamics 365 application
From £1,131.20 per tenant/month
Includes 10,000 contacts, 100,000 interactions, 1,000 SMS Messages
Dynamics 365 Marketing Attach
For organisations with a qualifying Dynamics 365 application
From £565.60 per tenant/month
Includes 10,000 contacts, 100,000 interactions, 1,000 SMS Messages
OVERVIEW the REAL-TIME Dynamics 365 MARKETING
For more information please call now
book a no-obligation chat.